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The RegTech Revolution: Automation and AI Compliance are Reshaping Marketing in Financial Services

  • Emma Kelso
  • Sep 19
  • 3 min read

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Compliance is no longer just a box to check - it's the new battleground for a competitive marketing advantage in financial services. As new technology upends old processes, the gap widens between those who modernize and those left behind. With the RegTech market set to triple by 2026 and automation delivering multi-billion-dollar savings, the stakes for marketing teams could not be higher.


The numbers tell the story. The global RegTech market will grow from $68 billion in 2022 to $204 billion by 20261. Recent data from Juniper Research projects that financial institutions will save over $12 billion annually by 2026 through RegTech-driven compliance automation2. Banks now see compliance technology as a competitive advantage, not just a cost.


The Problem with Manual Marketing Compliance

Banks struggle with growing compliance demands, especially in digital marketing where mistakes mean big fines. US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025—a 66.8% growth rate3. This explosive growth means financial institutions must review and validate dramatically more marketing content, making manual compliance processes unsustainable.


Manual review processes for digital marketing campaigns often take weeks. This delays launches and costs market opportunities. Marketing teams report that compliance bottlenecks slow campaign rollouts significantly, directly hurting revenue and competitive position. Cr24's ējis® software automates this process in minutes.


Smart Automation Changes Everything

Leading banks are discovering that AI-powered solutions transform marketing operations. By 2026, 26% of digital onboarding processes in banking will use AI systems, up from just 8% in 20224. The AI in banking market alone is expected to grow from $6.8 billion in 2022 to over $27 billion by 20275.


Forward-Thinking banks have found a way to cut digital marketing compliance processes from weeks to minutes with ējis® - AI-powered automation that revolutionizes traditional manual processes. By checking entire digital campaigns for regulatory, legal, and brand issues in minutes instead of days, this technology demonstrates real cost structure change.


ējis® Key benefits include:

  • Campaign Compliance in Minutes: Instantly scan all digital content for regulatory, legal, and brand issues - manual checks take days and weeks, ējis® does it in 7-8 minutes.

  • Automatic Error Alerts: Flags compliance risks and brand inconsistencies before launch, so your team can fix problems early and avoid costly mistakes.

  • 100% Accuracy, Every Time: AI-powered checks ensure nothing is missed—every detail is reviewed, so your campaigns go live fully compliant and error-free.


Designed for easy integration, ējis® deploys alongside your existing content management systems with no disruption. Unlike generic RegTech tools, ējis® is built specifically for marketing and operations teams in financial services and is the only product on the market automating manual QA review processes for websites.


Why This Matters Now

The automated revolution isn't a future trend, it's happening right now. As digital marketing regulations get stricter and campaigns get more complex, marketing teams can't keep up using manual processes. Gartner predicts that by 2026, 90% of finance functions will use at least one AI-enabled solution - meaning slow adopters risk being outpaced and outperformed6.


Marketing leaders who modernize today will launch campaigns faster, reduce compliance risk, and drive measurable growth. ējis® software was built for this moment, tackling the real marketing compliance challenges that slow banks down - and equipping your team to scale digital marketing campaigns with confidence.


The RegTech revolution is happening now. Banks that embrace automation for digital marketing compliance will set the pace or otherwise be left behind.


Book a personalized ējis® demo to see exactly how your team can launch digital campaigns faster, reduce costly compliance errors, and scale with 100% accuracy.


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