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Digital Marketing Is Outrunning Compliance: How To Close the New Risk Gap
As banks race to modernize their digital marketing, compliance is struggling to keep pace. ABA’s 2026 bank marketing trends report shows more than 70% of banks now use marketing technology, and AI-powered tools nearly doubled in adoption in just one year. At the same time, ABA’s channel research finds 83% of bank marketers are increasing digital advertising for 2026, with most also boosting investments in search, social, and email; digital already represents over 60% of a typ
Josh Kelso
14 hours ago3 min read


The Internal Fracture Line Inside Bank Marketing
Most banks can’t launch a straightforward digital marketing campaign in under a month - and it has nothing to do with creative or budget. The friction lives between Marketing, Marketing Ops, and the Marketing Compliance team or equivalent. In a typical launch, Marketing builds the campaign. Marketing Ops line up the channels, tools, and tracking. Then everything stops and waits for review: product pages, landing pages, microsites, and partner URLs all need sign-off before any
Emma Kelso
1 day ago5 min read


When Fed Rates Hold Steady, Your Campaign Webpages Don't Have To
The Federal Reserve held its benchmark rate at 3.50%–3.75% in both January, March, and April 2026 meetings - three consecutive holds following three rate cuts in 2025. For most bank executives, a rate hold means one thing: stability. For bank marketing and compliance teams, it means something else entirely. It means deposit campaigns - CDs, HYSAs, money market promos - are running at full speed without the forcing function of a Fed announcement to trigger content audits. That
Josh Kelso
May 84 min read


Josh Kelso
Apr 290 min read


When GenAI Makes Changes To Your Bank Webpages, Who Checks the Details – And How Fast?
In 2026, bank marketing teams are under pressure to launch more digital campaigns, faster, while regulators sharpen their focus on how AI is being used across the bank. Generative AI now helps marketing teams produce rate blocks, banners, promotional snippets, and more in minutes. Most of the webpage stays the same; a few high-impact sections/areas change. The productivity boost is real - but so is the risk when those small, AI-assisted edits go live without systematic checks
Mike Belfiore
Mar 35 min read


The AI Personalization Paradox: Why Banking's Agentic AI Creates a Hidden Marketing Compliance Crisis
Every major bank is announcing agentic AI deployments in 2026. According to Accenture's 2026 banking trends analysis, 57% of banking executives expect AI agents to be fully embedded in risk, compliance, and audit functions within three years. BNY Mellon is scaling its Eliza AI platform. Lloyds Banking Group is deploying agentic AI across customer interactions and operations. The consensus is clear: 2026 marks the year agentic AI moves from experimentation to enterprise-wide p
Emma Kelso
Feb 35 min read


Cr24 - 2026 Marketing Compliance and Automation Mini-Report
Executive Summary The Stakes Are Rising : Bank marketing compliance is at a critical inflection point. With CFPB enforcement securing over $6.2 billion in consumer redress through 84 enforcement actions - many are targeting deceptive marketing and advertising practices - banks face unprecedented pressure to ensure digital content accuracy while maintaining compliance. The Opportunity : Banks implementing AI-powered website compliance and digital content automation report incr
Josh Kelso
Dec 16, 202511 min read


Don't Let Website Errors Become Headlines: Why Banks Must Automate Digital QA Processes
In June 2024, following its TD Ameritrade integration, Charles Schwab’s website displayed incorrect account balances for nearly two weeks. Monday’s ending total appeared again on Wednesday’s opening balance, triggering multiple support calls 1. This episode underscores a critical challenge in digital banking: manual content review processes struggle to catch display and calculation errors across complex website integrations. The Challenge of Website Content Quality at Scale
Mike Belfiore
Nov 4, 20253 min read


Website Approval Delays Cost Banks Market Share
Banks devote up to 8.7% of non-interest expenses to compliance1 —with smaller institutions bearing the heaviest burden—yet 39% still acknowledge that fintech competitors hold speed-of-service advantages 2. This suggests a critical gap: Compliance investments may be meeting regulatory requirements, but they're NOT translating into the operational speed banks need to compete. One key bottleneck that is often overlooked is manual QA approval processes of digital content that, wh
Josh Kelso
Oct 8, 20254 min read


The RegTech Revolution: Automation and AI Compliance are Reshaping Marketing in Financial Services
Compliance is no longer just a box to check - it's the new battleground for a competitive marketing advantage in financial services. As new technology upends old processes, the gap widens between those who modernize and those left behind. With the RegTech market set to triple by 2026 and automation delivering multi-billion-dollar savings, the stakes for marketing teams could not be higher. The numbers tell the story. The global RegTech market will grow from $68 billion in 202
Emma Kelso
Sep 19, 20253 min read


How Automated Compliance Testing Accelerates Go-to-Market for Digital Campaigns with ējis®
Empowered by AI-driven tools like ējis®, financial teams celebrate faster, compliant, and seamless digital campaign launches. Artificial intelligence (AI) is rapidly transforming how financial institutions launch digital marketing campaigns, making compliance faster, more accurate, and scalable from the outset. At the forefront of this evolution is Cr24’s patented software, ējis®, which empowers marketing teams to eliminate bottlenecks, ensure regulatory adherence, and accele
Josh Kelso
Jul 8, 20253 min read


Manual QA Testing is a Thing of the Past: Embrace the Future of Automation with Cr24's ējis®
Manual website testing stacks up paperwork and stress, while ējis® streamlines digital QA with AI-powered automation for financial institutions. The shift from manual to automated digital website testing marks a pivotal evolution in quality assurance, especially as artificial intelligence (AI) now drives faster, more accurate, and scalable solutions. This transformation is essential for banks and financial institutions aiming to keep pace or get ahead with rapid digital marke
Emma Kelso
Jun 10, 20253 min read


Introducing ējis®: Revolutionizing Financial Services with Automated Digital Content Testing Software
ējis® dashboard presentation showcasing AI-driven compliance and marketing insights for financial institutions Financial institutions face mounting pressure to maintain regulatory compliance while accelerating digital marketing initiatives. With compliance costs reaching $270 billion 1 annually across financial services, Cr24 knows that staying ahead requires accuracy, precision, and compliance. Enter ējis®, an AI-powered digital marketing and compliance software crafted by f
Josh Kelso
May 13, 20253 min read
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