Introducing ējis®: Revolutionizing Financial Services with Automated Digital Content Testing Software
- Josh Kelso
- May 12
- 3 min read
Updated: Sep 7
Financial institutions face mounting pressure to maintain regulatory compliance while accelerating digital marketing initiatives. With compliance costs reaching $270 billion 1 annually across financial services, Cr24 knows that staying ahead requires accuracy, precision, and compliance. Enter ējis®, an AI-powered digital marketing and compliance software crafted by financial leaders for financial leaders, designed to revolutionize how teams navigate marketing compliance and digital transformation. With deep industry insights from executives who served at major financial institutions including MBNA, Bank of America, Merrill Lynch, and Capital One, ējis® emerges as a groundbreaking software solution tailored specifically for financial services.
Built by Industry Veterans for Industry Challenges
As financial services leaders, we recognize the compliance nightmares and financial exposure that come with aggressive promotional testing calendars. Every APR change, every new product launch, every regulatory update creates a bottleneck—manual QA teams scrambling to validate hundreds of content changes before go-live deadlines.
Developed by leaders with extensive financial services experience, ējis®, the AI-powered software addresses unique challenges faced by digital marketing and operations teams in financial services. The founding team's background spans senior roles at top-tier financial institutions, providing authentic understanding of complexities that financial marketers and operations teams face daily.
As financial landscapes evolve, ējis® offers strategic advantage developed from real-world experience navigating regulatory and brand standard complexities. This insider perspective enables the software to help teams navigate compliance requirements with confidence and precision. ējis® an AI-powered digital content testing solution built by financial leaders who've lived these pain points firsthand.
Bridging Regulatory Rigor and Operational Excellence
As digital transformation accelerates, financial institutions face increasing pressure to balance innovation with stringent compliance demands. Navigating this landscape requires advanced technology and solutions developed by professionals who understand financial regulation intricacies.
ējis® bridges this gap by leveraging AI capabilities designed specifically for financial services compliance. The platform's artificial intelligence analyzes digital content with precision required in highly regulated environments, ensuring compliance and brand standards are met without sacrificing operational efficiency.
AI-Powered Automation for Financial Services
The financial services industry is experiencing a paradigm shift, with artificial intelligence
becoming essential for maintaining competitive advantage while ensuring regulatory compliance. ējis® harnesses advanced AI technology to deliver automated solutions that tackle distinctive digital marketing challenges facing financial institutions.
By automating traditional manual QA processes, ējis® enables financial institutions to achieve unprecedented accuracy in compliance monitoring. The platform's AI-driven analysis identifies potential issues across digital content, ensuring comprehensive compliance coverage.
Ensuring Precision in Compliance
In the highly regulated financial services environment, digital marketing compliance requires absolute precision. ējis® addresses this need through AI-powered analysis that scans digital content with 100% accuracy, analyzing entire websites including code, graphics, and copy to identify potential compliance issues.
The platform's proactive approach allows marketing teams to focus on strategic initiatives rather than manual content review processes. This enables financial institutions to maintain regulatory compliance while accelerating digital marketing campaign capabilities.
According to TestResults.io's 2025 Banking QA Trends,
"Traditional testing methods struggle to keep up with the complexity of modern banking applications where real-time data processing and seamless user experiences are critical."1
Operational Excellence Through Industry Expertise
ējis® represents more than software—it embodies collective wisdom of financial services
veterans who understand the balance between innovation and compliance. The software
reflects decades of combined experience in financial services operations and regulatory
environments.
By partnering with Cr24, financial institutions gain access to solutions developed by professionals who navigated the same regulatory landscapes. This expertise ensures ējis® delivers practical, effective solutions for financial services digital marketing.
Discover how ējis® can transform your approach to digital content testing and compliance, leveraging insights of financial services leaders to set new standards for operational excellence.
References:
Comments