How Automated Compliance Testing Accelerates Go-to-Market for Digital Campaigns with ējis®
- Josh Kelso
- Jul 8
- 3 min read
Updated: 6 days ago
Artificial intelligence (AI) is rapidly transforming how financial institutions launch digital marketing campaigns, making compliance faster, more accurate, and scalable from the outset. At the forefront of this evolution is Cr24’s patented software, ējis®, which empowers marketing teams to eliminate bottlenecks, ensure regulatory adherence, and accelerate campaign rollouts with confidence.
The Need for Automation in Digital Marketing
As digital marketing grows more complex, financial institutions face mounting pressure to deliver campaigns quickly while meeting strict regulatory and brand standards. Manual compliance checks are slow, error-prone, and resource-intensive, often delaying launches and increasing the risk of costly mistakes. AI-powered automation, like that in ējis®, bridges the gap between regulatory rigor and marketing agility, enabling teams to thrive in a fast-moving environment.
Marketing Compliance Team Realities
The Importance of Automated Website Testing
Automated website testing has become a game-changer for financial marketing teams. By proactively identifying errors and regulatory violations before campaigns go live, it protects brand reputation and builds customer trust. Automation also frees up valuable resources, allowing marketing professionals to focus on strategy and creativity instead of tedious manual testing and reviews. As regulations evolve, software like ējis® provide real-time updates, ensuring ongoing compliance with standards such as GDPR, FTC guidelines, and industry specific rules.
Ensuring Compliance and Speed
With ējis®, compliance is embedded throughout the campaign lifecycle. The platform continuously assesses digital content, providing instant feedback and actionable insights. All digital content is tracked, making it easy to demonstrate compliance to regulators or auditors. Early detection of potential problems allows for proactive issue resolution, preventing costly last-minute changes or campaign delays.
Accelerating Go-to-Market Strategy
ējis® enables marketing teams to launch campaigns faster by running compliance checks alongside creative development. This approach allows for quick adjustments and reduces turnaround times. Automated quality assurance eliminates bottlenecks, scales effortlessly, and delivers consistent results around the clock. With ējis® marketers and compliance professionals are empowered to focus on high-value activities, confident that every asset is compliant and ready for launch.
Achieving Scale and Efficiency
As marketing campaigns grow in complexity and reach, ējis® ensures scalability while delivering sacrificing accuracy or speed. Efficiency gained through automation translates into cost savings and improved resource allocation, reducing the need for large QA teams and minimizing the risk of non-compliance penalties. Centralized control provides a single source of truth for all assets, rules, and approvals, giving legal and compliance teams full visibility.
The Strategic Advantage of Automation
ējis® software is more than a 100% accurate risk-reduction tool—it’s a strategic advantage. By transforming slow, manual processes into fast, precise, and scalable workflows, ējis® empowers marketing teams to move at the speed of digital business. The result is faster, error free campaign launches, maximized performance, and reduced costs—all while maintaining the highest standards of compliance and quality.
Embrace AI-powered automation with ējis® and set a new standard for digital marketing excellence in financial services.
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